logo詮釋

新LOGO選取了鐵騎力士“TECHLEX”英文名稱作為LOGO的原型，取意公司“科技、鐵三角、人”的精神內(nèi)核，圍合成“人”，串聯(lián)起人與科技（T）兩者之間的辯證關系，旨在傳遞科技為人，以人為本的品牌主張，同時體現(xiàn)品牌核心創(chuàng)造力的延展性，以及未來無限的創(chuàng)造空間。

圖形主體“TECHLEX”中的“TECH ”代表科技，“LEX”代表標準，我們希望鐵騎力士未來以數(shù)字化的技術重塑整個農(nóng)牧和食品行業(yè)的標準。

LOGO以黑色和紅色組成，其中黑色代表著雄渾及厚重的歷史，紅色代表永不停歇的勝利欲望。

The new LOGO has chosen the English name TECHLEX as the prototype of the LOGO. It embodies the core spirit of the company, which is centred around "technology, the iron triangle, and people." The design forms the shape of a "person," symbolizing the dialectical relationship between people and technology (T). “TECHLEX is a dialectical relationship between people and technology, aiming at conveying the brand proposition that technology is for people and people-oriented, while also reflecting the extensibility of the brand's core creativity and the unlimited possibilities for future innovation.

TECH” stands for technology and ‘LEX’ stands for a standard in the main body of the graphic ‘TECHLEX’. We hope that Tiejirushi will reshape the standard of the whole agricultural and food industry with digital technology in the future. We hope that Ironmaster will reshape the standard of the whole agriculture and food industry with digital technology in the future.

The logo is composed of black and red colours, where the black colour represents the majestic and rich history and the red color represents the consistent desire to win.